New York Times (NYT) 2014年年度报告「NYSE」.pdf

1、2014 ANNUAL REPORTTHE NEW YORK TIMES COMPANYTO OUR FELLOWSHAREHOLDERS,This past year was an important one for The New York Times Company.In 2014 we further sharpened our focus on deriving benefit from our core brand,by working to broaden and deepen the audience for our New York Times journalism,whic

2、h remains at the heart of our mission and the cornerstone of our business.We delivered modest overall revenue growth during the year,fueled by strong progress in digital advertising and continued expansion of subscription revenues.In fact,we delivered digital advertising growth for all four quarters

3、 in 2014 and,as a result,despite continued secular challenges in print advertising,saw the most encouraging year-over-year trend in total advertising since 2005.Digital advertising results benefited greatly from the introduction of Paid Posts,our native advertising solution,which,in addition to bein

4、g an important financial contributor,also won critical acclaim.Our advertising department built the studio that creates Paid Posts,completely independent of our newsroom,and the work it does now delivers the brand promise of excellent Times quality content for our advertising and marketing clients.W

5、ere also pleased with the progress we made this year in advertising sales associated with mobile and video.And we introduced innovative print advertising solutions that deliver value for our advertisers in a manner that only The Times can.Notably,we unveiled a panoramic advertising unit that wraps t

6、he whole paper and introduced Paid Posts in print with a special execution that delivered beautifully.In 2015 we intend to focus on continued advertising innovations across all platforms.We had another good year in our digital consumer revenue business,finishing 2014 with 910,000 paid digital subscr