New York Times (NYT) 2015年年度报告「NYSE」.pdf

1、The New York Times Company2015 Annual ReportTO OUR FELLOW SHAREHOLDERS,We are pleased with the performance of The New York Times Company in 2015.And,as we begin 2016,we remain confident that our business is poised for success this year and in the years ahead.Last fall we published“Our Path Forward,”

2、a short statement of our strategic ambitions for the coming years.Central to those ambitions is our goal of doubling our digital revenue over the next five years,and it was very encouraging to see tangible steps toward that target in 2015.During the summer,we passed the one million paid digital-only

3、 subscriber mark,and we ended 2015 with 1.1 million digital-only subscribers and a total of two million total paying subscribers,more than at any point in our history.Our strategic approach to continue to deliver the highest quality journalism in new ways on a variety of platforms and to deepen the

4、engagement of users with that journalism is paying off with new digital subscribers coming on at a more rapid pace this year than in the two previous years.We are also committed to building out high-value propositions for marketers in branded content,mobile,video and virtual reality.We will continue

5、 to invest in advanced storytelling technology,like virtual reality,and in talent,both in our newsroom and across other parts of the organization.It was a very strong year for Times journalism with exceptional work in international news where our continued investment in global newsgathering enabled

6、us to cover stories like the refugee crisis and the Paris attacks with more depth and focus than any other news provider as well as investigations and features.We were honored with three Pulitzer Prizes,the highest award in journalism,and we had a total of eight finalists.This represents one of our