Direct Line Insurance Group PLC (DLG) 2013年年度报告「LSE」.pdf

1、Annual Report&Accounts 2013BuildingsustainableperformanceDirect Line Group(the“Group”)is Britains leading personal lines motor and home insurer1,with motor insurance operations in Italy and Germany.We operate a multi-brand,multi-product and multi-distribution channel business that covers the majorit

2、y of customer segments in the UK for personal lines general insurance and small-and medium-sized enterprise commercial insurance.Our brands offer the following products:motor,home,rescue,pet,travel and commercial.Churchill,whose mascot has become a household name,markets its products in the UK throu

3、gh the phone and internet,including PCWs.We target customers who have a high brand affinity and value the need for Direct Line has maintained the heritage of its brand in the UK by selling products directly to its customers through the phone and internet only.We target customers who have a high bran

4、d affinity,with a focus on a quick and straightforward customer Direct Line for Business,an extension of the Direct Line brand,is our direct commercial insurance brand for micro and small-sized businesses in the UK that have straightforward commercial insurance requirements.www.directlineforbusiness

5、.co.ukDirect Line in Italy and Germany distributes to customers through the phone and internet,including price comparison websites(“PCWs”).The brand is known for its excellent customer service and value.www.directline.it/www.directline.dePrivilege targets customers who predominantly buy through PCWs

6、,focusing on a quick customer experience at the best Green Flag is our roadside rescue and recovery product,which is sold both as a stand-alone service and as an additional optional product alongside motor NIG is our specialist commercial insurance brand focused towards small-and medium-sized enterp