Direct Line Insurance Group PLC (DLG) 2012年年度报告「LSE」.pdf

1、Annual Report&Accounts 2012Direct Line Insurance Group plc Direct Line for Business(“DL4B”)DL4B,an extension of the Direct Line brand,is our direct commercial insurance brand for small and medium-sized enterprises(“SMEs”)in the UK that have straightforward commercial insurance requirements.www.direc

2、tlineforbusiness.co.ukDirect Line We have maintained the heritage of Direct Line in the UK by only selling its products directly to our customers through the phone and internet.We target customers who have a high brand affinity,with a focus on a quick and straightforward customer Direct Line in Ital

3、y and Germany In Italy and Germany,we distribute to customers through the phone and internet,including price comparison websites(“PCWs”).The brand is known for its excellent customer service and value.www.directline.it/www.directline.deChurchill,whose mascot has become a household name,markets its p

4、roducts in the UK through the phone and internet,including PCWs.We target customers who have a high brand affinity and value the need for Direct Line Group(the“Group”)is the largest retail general insurer in the UK,the number one direct motor insurer in Italy and the number three direct motor insure

5、r in Germany.We operate a multi-brand,multi-product and multi-channel business that covers the majority of customer segments in the UK for personal lines general insurance and small and medium-sized enterprise commercial insurance.Our brands offer the following products:motor,home,rescue,pet,travel

6、and commercial.Privilege targets customers who predominantly buy through PCWs,focusing on a quick customer experience at the best possible Green Flag is our roadside rescue and recovery product,which is sold both as a stand-alone service and as an optional add-on to motor NIG is our specialist comme