百思买Best Buy (BBY) 2014财年年度报告「NYSE」.pdf

1、FISCAL 2014ANNUAL REPORT RENEW BLUE Hubert Joly President and Chief Executive Officer March 28,2014 Dear Fellow Shareholders:Our fiscal year 2014 was the first full year of our Renew Blue transformation,which we launched in the fall of 2012.I am happy to report that our transformation is off to an e

2、ncouraging start as we have made significant progress on our key priorities.And,looking ahead,we continue to be excited by our opportunities and the road map we have outlined in pursuit of our long-term objectives.Let me elaborate on these two points.Back in November 2012,we articulated our diagnosi

3、s of our situation,including our company s unique assets and the two problems we had to solve,i.e.,declining comparable store sales and shrinking profit margins.At the same time,we laid out the five pillars of our Renew Blue business transformation:(1)Reinvigorate and rejuvenate the customer experie

4、nce(2)Attract,grow,engage and inspire transformational leaders and employees(3)Work with vendor partners to innovate and drive value(4)Increase our Return on Invested Capital(5)Continue our leadership role in positively impacting our world So,what progress have we made in the first full year of Rene

5、w Blue?(1)We enhanced how we serve our customers and built key foundational capabilities for the future.For example:We increased our Net Promoter Score by more than 300 basis points,meaning that customers are more satisfied with their experience.We significantly increased our price competitiveness a

6、nd implemented a“low price guarantee,”allowing us to embrace“showrooming.”We implemented traffic-generating and customer experience initiatives that drove a 20%increase in Domestic online sales,proving our commitment to serving the customer how,when,and where they want to be served.We rolled out the