1、BOOT BARN STORE PORTFOLIO345 Stores in 43 States11Data for Fiscal 2023.E-commerce sales in all 50 states and more than 100 countries worldwide.20232012Dear Shareholders,This past year we built on our recent successes,advancing the Boot Barn business to new heights while strengthening our foundation
2、for future growth.In fiscal 2023,we achieved record sales,accelerated our store opening cadence,and further expanded our product margin.Upon reflection,the most impressive part about these achievements was not just our ability to outperform in a difficult operating environment for the broader retail
3、 industry,but that we maintained and continued to build on the sizeable market share gains we captured in the previous year.Youll recall that fiscal 2022 total sales increased 67%and consolidated same store sales expanded 54%year-over-year as we capitalized on a marketplace that was disrupted by sup
4、ply chain issues caused by the pandemic.Despite these difficult comparisons,in fiscal 2023 we grew total sales by 11.4%while retaining the exceptional same store sales on a consolidated basis.We also improved our product margin by 30 basis points as our exclusive brand penetration reached its highes
5、t level in the history of the company.Putting our continued success this year in the broader context of the significant success weve had since fiscal 2018,Boot Barn revenue has more than doubled,adding nearly$1 billion in sales and merchandise margin has expanded approximately 500 basis points over
6、the five-year period.Success on this scale doesnt happen by chance.It is built by a strong and dedicated team of employees,consistently executing our playbook of four strategic initiatives that have the proven ability to deliver outsized growth through a multitude of operating environments.These ini