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Boot Barn Holdings Inc (BOOT) 2019年年度报告「NYSE」.pdf

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Boot Barn Holdings Inc (BOOT) 2019年年度报告「NYSE」.pdf

1、2019 ANNUAL REPORTDearShareholders,ThispastyearwasanotherstrongyearofgrowthforBootBarn.Wecontinuedtobuildourbrand,strengthentheconnectiontoourcustomerbaseandexpandthereachofourstorestomoreregionsofthecountry.Fromafinancialperspective,theteamdeliveredoutstandingresults.Ourtotalsalesgrewbynearly15%for

2、theyearasweaddednewlocationsandachieved10%growthinsamestoresales.Thissalesgrowthwasaccompaniedbysolidimprovementinmerchandisemarginandresultedinanearly40%growthinoperatingincome.Wefeelfortunatetobeabletocontinuetobuckthetrendintheretailindustrywithourretailstoresnowshowingpositivesamestoresalesgrowt

3、hineachofthelasteightquarters.WearecontinuingtobuildanationalpresencebyfocusingontheexecutionofeachofBootBarnsfourstrategicinitiatives,including:1.DrivingsamestoresalesgrowthOur10%samestoresalesgrowthfortheyearreflectsbroadbasedgrowthacrossnearlyallmerchandisecategoriesandgeographicregions.Ahealthym

4、acroeconomicenvironmentandcontributionsfromtheentireBootBarnteamdrovethesalesincreasesduringtheyear.Ouryearoveryearsalesgrowthinworkapparel,workbootsandwomenswesternapparelwereespeciallystrong.Inourstores,weaddedsalesandcustomerservicetrainingaswellasproducteducationforallofourstoreassociates.Fromam

5、arketingstandpoint,wehavecontinuedtoupgradeourbrandaestheticandfurthersegmentedourcustomersintoourwestern,work,andWonderwestcategoriesinordertoprovideourcustomersmorerelevantmessaging.Wealsoimprovedourproductassortmentasourmerchantsaddednewstyles,broadersizeranges,andgreatermerchandisevariety.2.Stre

6、ngtheningouromnichannelleadershipOverthepastcoupleofyearsweimplementedseveralomnichannelinitiatives,includingtheintegrationofourecommercesitesontoacommonplatformwhileconsolidatingthefulfillmentofinventoryforeachofoursitesintoanupgradedfulfillmentcenterinWichita,Kansas.Thesechangeshaveenabledustooper

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