1、虹桥国际经济论坛HONGQIAO INTERNATIONALECONOMIC FORUM第七届中国国际进口博览会传播影响力报告中国国际进口博览局 编制人民网舆情数据中心 支持虹桥国际经济论坛HONGQIAO INTERNATIONALECONOMIC FORUMReport on the Media Coverage and Influence of the Seventh China International Import ExpoChina International Import Expo BureauBeijing People Online NetworkReport on the

2、 Media Coverage and Influence of the Seventh China International Import ExpoContentsPreface.101.Communication Overview.3(I)Continued success in domestic communication.31.Communication data:billion-level exposure highlights strong momentum of CIIE.32.Communication cycle:continued promotion throughout

3、 the year for maximum communication influence.53.High-frequency buzzwords:open cooperation becomes a prominent feature for the CIIE.84.Media reports:media of all levels and types gather exceptionally high traffic.9(II)Improved quality and effectiveness in overseas communication.141.Communication dat

4、a:total information volume reaches a new high.142.Communication trend:year-round popularity is gradually intensified as the expo approaches.143.Communication highlight:increased overseas interaction.2002.Communication of CIIE Stories.20(I)Brand effects continuously amplifly,vivid stories spark empat

5、hy.20(II)Enhanced communication planning with high-quality content.21(III)Expand global communication,bridge domestic and international influence.2203.Communication of Comprehensive Country Exhibition.24(I)The Country Exhibition embodies profound conception and showcases international cooperation fr

6、om multiple perspectives.24(II)The China Pavilion showcases development achievements from multiple dimensions.25(III)Diverse highlights at pavilions.2704.Communication of Enterprise&Business Exhibition.28(I)Business Exhibition.28(II)Exhibitors.301.Top 100 exhibitors with comprehensive communication