1、HolidayRetail Wrapped2 0 2 4Design SolutionsJLL Design Solutions is a multidimensional brand experience firm.From the marketplace to the workplace,we create transformative human experiences that accelerate business growth.2|JLL Design SolutionsWho we are Our team of retail experts are your eyes and

2、ears every holiday,making a list of the seasons top trends.And checking it twice.3|JLL Design Solutions4|JLL Design SolutionsWith brands reserving budget for Q4 real estate activations,we monitored the seasons top players through the lens of our Experience Portfolio Framework.Our frameworkExperience

3、 Portfolio FrameworkJLL Design SolutionsOctoberSpirit Halloween announces plans to open first-everSpirit Christmas stores.Louis Vuitton opens Dog LVERS pop-up.831Subway debuts first holiday foot-long cookie.24M&Ms x Kate Spade collaborate on first-ever candy-inspired capsule collection.235|JLL Desig

4、n SolutionsNovemberTarget launches holiday campaign rooted in the store experience.Starbucks Holiday Menu goes live.Wicked movie premieresin the US.Macys transforms NYC flagship store into a local holiday market.Coca-Cola releases AI-generated ad.Amazon launches mobile discount shopping service Amaz

5、on Haul.TikTok Shops Black Friday drives over$100M in single-day salesin the US.DecemberALDI bringscharcuterie craze to Chicago with one-dayCharcuterie Chalet pop-up.Spotify Wrapped comes to life in physical spaceat Londons Outernet building.410SKIMS x The North Face collaboration released.117131522

6、2820KFCs New Saucy format opensin Orlando.26Dove x Crumbl collaboration released.4Format innovation during the holidays is often temporary.Brands use year-end budget to create spaces that test their boundaries,popping up with extended,curated,and partnered experiences throughout the season.6|JLL Des