1、1 2024 Nielsen Consumer LLC.All rights reserved.2024 Nielsen Consumer LLC.All rights reserved.The 2025 Outlook for Emerging Brands2 2024 Nielsen Consumer LLC.All rights reserved.ContentsThe 2025 Outlook for Emerging BrandsExecutive Summary.3Market Trends Shaping 2025.4Key Opportunities for Emerging

2、Brands.8Challenges Facing Emerging Brands.12Next Steps.15Conclusion.183 2024 Nielsen Consumer LLC.All rights reserved.Key TakeawaysEconomic Adjustments Impacting Consumer SentimentSustainability as a Consumer PriorityHealth and Wellness on the RiseDigital Transformation Reshaping CommerceAdapting to

3、 Regulatory ChallengesBuilding Brand LoyaltyInnovation as a Driver of GrowthThe 2025 Outlook for Emerging BrandsWith 2024 nearly behind us,what awaits emerging and growth brands in 2025?2024 Nielsen Consumer LLC.All rights reserved.Executive SummaryThe 2025 outlook for emerging brands is shaped by a

4、n evolving market landscape characterized by shifting consumer behaviors,economic adjustments,and technological advancements.After a challenging 2024,brands must navigate a complex environment where inflationary pressures,sustainability demands,and the digital transformation of commerce continue to

5、redefine consumer expectations.For emerging brands,these challenges also bring opportunities to differentiate,innovate,and capture market share by aligning with evolving preferences and leveraging data-driven insights.Key trends driving the market in 2025 include growing demand for health-conscious,

6、sustainable products and the rapid acceleration of e-commerce and digital platforms.However,the path to success also requires overcoming challenges like supply chain disruptions,stringent regulations,and balancing affordability with profitability.Brands that act strategically,foster loyalty,and adap