1、Table of ContentsLessons from the 2024 Holiday Season2Apparel,Recreation,and Entertainment Segments Receive Largest HolidayBoost3Holiday Shopping Most Impactful in the South4Different Retail Segments Peak on Different Milestones6Calendar Shift Highlighted Different Patterns at Different Chains8Tradi

2、tional Grocers Surge on Turkey Wednesday,Liquor Stores and EthnicGrocers Peak Before Christmas10Holidays Boost Dining Traffic12Looking Ahead to 202513Key Takeaways14Lessons from the 2024 Holiday SeasonThe holiday shopping season traditionally stretches from Black Friday to New YearsEve:Shoppers look

3、ing to snag deals,purchase gifts,or enhance their celebrationsdrive visit spikes at retailers across the country.And although many consumersexpressed concern over high prices impacting their holiday budget,spending in 2024actually increased compared to 2023,with brick-and-mortar stores playing a key

4、 rolein last years holiday season.So where were the largest holiday spikes?How did last years calendar configurationimpact retail traffic?Which segment came out ahead and how did dining fit into the 2025 Placer Labs,Inc.|More insights at placer.ai|2mix?Most importantly what can we learn from the 202

5、4 holiday season to preparefor 2025?Apparel,Recreation,and Entertainment SegmentsReceive Largest Holiday BoostThe holiday shopping season is the busiest time of the year for many retail categories.Between Black Friday and December 31st 2024,daily visits to brick-and-mortar storesincreased 12.7%,on a

6、verage,compared to the rest of the year.Department stores led the pack,with visits to the segment 102.1%higher than thepre-holiday season average likely aided by strong Black Friday performances.Otherfavorite gifting categories,including beauty&self care(72.7%),hobbies,gifts&crafts(60.9%),recreation