1、The Path to Impact:Key Activities for Market Success With GenAIIDC eBookThe technology industry stands at a seminal moment with the introductionof generative AI(GenAI).Never before have we witnessed a technologygarner such robust executive backing,promising extensive businessbenefits,and experiencin

2、g such swift global adoption.In a mere ninemonths,GenAI has captivated the attention,sparked the imagination,andraised the concerns of technology and business leaders worldwide.As every industry undergoes a profound shift towards integrating GenAIinto every facet of business,it becomes imperative fo

3、r senior executives tograsp the current state of GenAI technology.They must comprehend how itis reshaping existing markets and birthing new ones,consider its potentialimpact on business operations(alongside its not insignificant risks),andacknowledge the myriad yet-to-be-discovered products and serv

4、ices in anAI-infused world.In this eBook,we delve into the four key tech buyer drivers that vendorsmust adeptly address to navigate this evolving landscape successfully andprovide you with key actions to ensure market success.GenAI:The Roadmap to Market SuccessThe Path to Impact:Key Activities for M

5、arket Success With GenAIIDC eBook IDC eBook The Path to Impact:Key Activities for Market Success With GenAI70%of enterprise intelligence services buyersare actively considering or working on usecases for generative AI.Enterprise Intelligence Services Survey,IDC,April,2023IDC is projecting that GenAI

6、 will add nearly$10 trillion to global GDPover the next 10 years.In a recent survey,29%of enterprises stated thatthey are planning for significant investments in GenAI technologies in 2023,and 49%of enterprises are exploring potential use cases.The implementation of GenAI is dominating conversations