1、2024 state of competitive intelligencethe industrys largest&longest-running benchmark report7thEdition!table of contentsIntroductionChapter 1:The Need for Competitive IntelligenceChapter 2:Investments in Competitive IntelligenceChapter 3:Intelligence CollectionChapter 4:CI ChallengesChapter 5:Measur

2、ementChapter 6:Intelligence Deliverables&DistributionChapter 7:BattlecardsChapter 8:Integrating AI into CIConclusionMethodology2|2024 state of competitive intelligence:the industrys largest&longest-running benchmark reportWith economic uncertainty continuing into 2024,organizations are selling into

3、extremely difficult environments.B2B companies are navigating fierce competition with sales teams who often dont feel equipped to meet(and beat!)their most common competitors.According to Crayons annual State of CI survey,65%of sales opportunities for the average B2B SaaS company are competitive.Sur

4、vey respondents also acknowledged that their markets“have gotten much more competitive”in recent years.And yet seller enablement confidence scores sit at 59/100.We have work to do!While competition is increasing,CI resources are not.Looking at current survey responses alongside data from previous ye

5、ars reveals that compete teams are lean.In late 2022,34%of the companies we surveyed had CI teams with 3 or more employees.That number has dropped to 25%and can be attributed to challenges in the tech labor market over the last 12+months.With increased competition and under-resourced CI teams,respon

6、dents identified the areas where theyre struggling the most;“gathering competitive intel in a timely manner”and“keeping CI content up to date”are challenges faced by more than half of the survey respondents.AI to the rescue?The companies we surveyed seem to think so as 81%of respondents told us they