1、Key insights on consumer,advertising,and media trends with data gathered from nearly 700 leading marketing industry professionals.2 2025 MediaoceanIntroduction.3Foreword by Brian Wieser,Madison and Wall.4Insight 01:Ad spending:Marketers continue to prioritize digital channels.5Insight 02:AI:Top cons

2、umer trend surpasses CTV.7Insight 03:Automation:The fastest-rising investment.9Insight 04:Shifting focus:Preparing for a multi-ID future.11Insight 05:Actionability:Critical for ad verification.12Insight 06:Creative-media gap:Small strides,big opportunities.13Conclusion and Methodology.14About Mediao

3、cean and Flashtalking.15Table of contents3 2025 MediaoceanIntroductionThank you for reading Mediaoceans 2025 Advertising Outlook Report.These insights reflect input from nearly 700 marketing professionals,focused on key consumer and technology trends along with 2025 H1 projected media investments.We

4、 primarily surveyed marketers and agencies,but also included perspectives from media companies,measurement firms,tech platforms,and other industry cohorts.This is the seventh in our series of bi-annual market reports,with the first published at the end of 2021.The most recent data points used in thi

5、s research are based on surveys conducted in November 2024.4 2025 MediaoceanWe often look at the world and the overall advertising industry,mindful that its ever-changing mix of different marketers,and focus on what will happen rather than what should happen.Surveys of groups of marketers often tend

6、 towards the should and cant typically capture the fact that the evolution of an economy means that many new kinds of marketers emerge,further limiting the visibility that surveys can provide.With that noted,we find ourselves in strong agreement with most of the observations raised by the survey und