1、1FOOTER DOCUMENT TITLEWHITE PAPERWHITE PAPERSEPTEMBER 2024Journey to tomorrow:developing a destination strategy for 2025 and beyond 2FOOTER DOCUMENT TITLEWHITE PAPERContents3 Introduction5 The tourist of tomorrow:key trends driving future travel behaviors8 Tapping into experiences:the engine of the

2、future tourism economy10 Harnessing insights:a transformational tool for destination planning14 Protect,enhance and empower:how to support communities and strengthen destinations17 Conclusion3DEVELOPING A DESTINATION STRATEGY FOR 2025 AND BEYONDINTRODUCTIONIn todays world,travelers motivations,prefe

3、rences and emotions have evolvedTourists are increasingly seeking to visit destinations offering unique experiences.They prefer to have greater autonomy over their travel booking experience and to visit digitally enabled destinations.They prioritize value for money and are increasingly purpose-drive

4、n,showing care and concern for the communities and the environments they visit.There are also,simply,more people traveling once again.After a broad-based recovery in the global travel and tourism sectors in 2022 and an acceleration of activity in 2023,2024 will witness a return to or,in some markets

5、 and segments,will surpass pre-pandemic levels in terms of visitor arrivals,spending and global economic contribution.1The Mastercard Economics Institutes 2024 Travel Trends Report analyzed data from the first quarter of 2024 to reveal that consumer spending on travel remains robust while passenger

6、traffic is on the rise.2 UN Tourism data for the same period showed international tourist arrivals reached 97%of pre-pandemic levels,with more than 285 million travelers on the move.3 And not only are they traveling again,but they are prioritizing leisure for longer Mastercards analysis revealed tha