1、MARTECH INTELLIGENCE REPORTENTERPRISESEOPLATFORMS:A MARKETERS GUIDEINCLUDING IN-DEPTHCOVERAGEAccess everything you need to maximize organic search visibility and turn it into revenue.Start your free trial today.Accelerate digital growth with Conductorthe all-in-one Website Optimization Platform.2024

2、 Third Door Media is a Trademark of Semrush Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise SEO Platforms:A Marketers GuideScope and methodology.2SEO market overview.3Figure 1:Search engines are the top places consumers find new products and research them.3Figure 2:The global market f

3、or SEO software is expanding at a 14.4%compound annual growth rate.4The evolving SERP.4Figure 3:Google commands 91%of the global search market and 86%in the U.S.4 Table 1:How often SERP features occurred in the top 20 results in Google.5AI chat interfaces.6Figure 4:Examples of how search engines inc

4、orporate generative AI results.7Algorithm updates and ranking.7The foundation:create content with humans in mind .8Successfully structuring data.8Technical SEO and user experience.8Mature vendor market includes product suites and point solutions.9Enterprise SEO platform capabilities .10Link analysis

5、 and acquisition .11Keyword research/rank analysis.11Search intent-based analysis.11Custom site crawls/audits.11Content marketing and analysis.12 International search tracking.12Mobile/local analytics.12Technical SEO and crawling.13Direct implementation of changes .13Cross-device attribution.13Choos

6、ing an enterprise SEO platform.13The benefits of using enterprise SEO platforms.13Pricing/annual contracts.14Recommended steps to making an informed purchase.14Step one:Determine whether you need an enterprise SEO platform .14Step two:Identify and contact appropriate vendors.15Step three:Scheduling