1、MARTECH INTELLIGENCE REPORTINCLUDING IN-DEPTHCOVERAGEENTERPRISE ACCOUNT-BASEDMARKETING TOOLSA MARKETERS GUIDE 2024 Third Door Media is a Trademark of Semrush Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Account-Based Marketing Tools:A Marketers GuideScope and methodology.3Account-b

2、ased marketing market overview.4Figure 1:ABM continues to be B2B marketers top priority,attracting more budget.4Figure 2:ABM continues to grab a significant chunk of the marketing budget.4Figure 3:The global market for account-based marketing software is expected to expand at a 12.31%CAGR through 20

3、30.5The evolution of B2B buying.5Figure 4:More than ever,B2B buyers rely on online research to inform their purchase decisions.6Figure 5:Benefits of ABM cited by marketers surveyed.6Figure 6:B2B companies are placing greater emphasison the full lifecycle of the customer relationship.7Figure 7:Master

4、y of technology correlates with high performance in ABM programs.8Figure 8:Top five challenges cited by marketers.8Vendor market responds to ABM demand.9Point solutions give way to platforms.9Slowing consolidation and hesitant growth.10Critical elements for ABM success.11Figure 9:Sample ABM sales fu

5、nnel.As accounts travel down the funnel,they deliver more value to the organization.12Table 1:Select ABM metrics.13ABM tool capabilities.14Data enrichment.14Account targeting.14Personalization and/or predictive recommendations.14Interaction management/Orchestration.15ABM reporting .15Third-party sof

6、tware integration .16Table 2:Big picture capabilities of select ABM vendors .15Table 3:Data enrichment capabilities of select ABM vendors.16Table 4:Orchestration capabilities of select ABM vendors.16Choosing an ABM tool.17The benefits of using ABM tools.17Pricing.17Recommended steps to making an inf