1、Inclusive Marketing Excellence My Voice Matters:2My Voice Matters:Inclusive Marketing ExcellenceThis study is the followup from the pilot research the AEF launched called My Voice Matters,which looked to measure inclusion across different dimensions such as business decision-making,company equity,an

2、d a sense of belonging in the industry.The My Voice Matters study originated from the Diversity Disconnect:Charting More Inclusive Pathways study that encouraged the industry to move beyond diversity numbers to measure inclusiveness.The most salient finding from the pilot study was that there was cl

3、ear evidence that ethnic minorities did not feel the same level of inclusion as their White counterparts when it came to business decision-making,company career progression,and a sense of belonging to an industry.The data was provocative enough to develop this pilot into a study that could have grea

4、ter impact on industry diversity and inclusion efforts.Key Study EnhancementsWe fielded this next survey in 2023,with enhancements:More Robust and Qualified Sample:We received 377 respondents for this second study as opposed to 268 for the pilot.Other enhancements made to the sample:Oversampling for

5、 Black Talent:Out of the 377 respondents,150 were responses from Black talent.We wanted to understand specifically how Black talent was being affected after the pandemic and the murder of George Floyd.B2B Sampling Partner:We worked with Advertiser Perceptions,a research company that specializes in s

6、ecuring survey data from marketing and advertising professionals.It was crucial for us to have a sample that was truly representative of the industry,which we struggled to reflect in the first study.Balanced Ecosystem Sample:With the pilot study,we did not draw many responses directly from client-si