1、W E L L N E S SWellness and Sports Tourism:Enhancing Community Engagement with Economic GrowthLeveraging Wellness to Deepen Connections and Drive Economic SuccessSponsored ByExecutive Summary .1Introduction .2The Challenge .3Proposed Solutions .5 The Value of Wellness for Rights Holders .7Detailed A

2、nalysis .8Implementation .9Conclusion .11TABLE OF CONTENTS 1Executive Summary1PURPOSEThis white paper explores how implementing wellness and active living opportunities into a sports tourism strategic plan can enhance community engagement,elevate fan experiences,and drive economic growth.It provides

3、 strategic insights for sports tourism associations,rights holders,and municipalities to capitalize on wellness trends and effectively address the growing demand for holistic experiences in todays society.KEY POINTSCommunity Engagement:Wellness programs(ie.active lifestyle,nutrition coaching,mental

4、health support etc.)foster stronger connections between residents and visitors,enhancing the communitys social fabric and creating a sense of belonging.Economic Growth:Cities that embrace wellness initiatives attract more tourists,increase local business revenues,and enhance residents quality of lif

5、e.This integration leads to a more vibrant local economy and sustainable community development.Fan Experience:Rights holders can enhance fan engagement through wellness-focused activities,creating memorable and enriching experiences that deepen loyalty and participation.Municipal Strategy:An archite

6、cted wellness strategy for cities supports infrastructure development,addresses social issues,and promotes economic development,making cities more attractive to both residents and tourists.Lifestyle Wellness:There are 8 pillars of whole-self wellness that support a healthy and active lifestyle:1)phy