Broadridge:2024年客户体验与通信消费者洞察报告:新视角下的现代客户体验深度探析(英文版)(40页).pdf

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Broadridge:2024年客户体验与通信消费者洞察报告:新视角下的现代客户体验深度探析(英文版)(40页).pdf

1、Bringing depth of insight and new perspectives to the discussion of modern customer experiences(CX).2024 CX&Communications Consumer Insights2024 Broadridge Financial Solutions,Inc.All Rights Reserved.IntroductionExploring CX from multiple perspectivesBroadridges CX&Communications Consumer Insights r

2、eport takes a close look at how consumers feel about present-day communications experiences across various industries.Our research explores shortcomings while also examining which elements of modern CX perform well.This report dissects consumer communication preferences,where they feel companies are

3、 underperforming,what they expect from emerging technologieslike artificial intelligence(AI),and more.The report also explores some necessary considerations for companies that want to improve their CX and communications.This is all done with the unparalleled perspectives and insights offered by Broa

4、dridges unique position in the market as an omni-channel communications leader,supported with the depth of data accrued from six years of annual surveys.IntroContents1 The state of modern CX2 Communications:The heart of CX3 How AI fits in4 Additional CX modernization opportunities5 Global insights6

5、Key takeaways2024 Broadridge Financial Solutions,Inc.All Rights Reserved.Inside this reportSurvey methodologyBroadridge commissioned Big Village to conduct this CARAVAN survey.This survey,as part of Broadridges annual series,was conducted in a fashion consistent with previous years.The survey was ta

6、ken by 4,010 U.S.and Canadian residents aged 18 and older.The U.S.data was weighted by age,sex,geographic region,race,and education.The Canadian data was weighted by age,sex,and geographic region to ensure accurate representation of each population.ToCThe state of modern CX012024 Broadridge Financia

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