1、Owner EngagementThe Foundation to Customer Connections2Research SummaryIn July 2023,LexisNexis Risk Solutions surveyed U.S.vehicle owners who purchased or leased a used car,model year 2013 or newer,from a private party or independent dealership in the last three years.The objective was to uncover an

2、d map potential opportunities to enhance the vehicle ownership experience by better understanding used vehicle owners expectations.Three stages were uncovered to extend better customer relationships across the vehicle ownership lifecycle:OWNER ENGAGEMENT Vehicle ownership is a common automotive indu

3、stry blind spot.Automakers must know and be able to engage the current owners of their vehicles to better establish the foundation for ongoing owner relationships.OWNER EXPERIENCEImproved visibility of vehicle ownership information helps automakers to focus on creating and delivering a digital owner

4、ship experiencewithin and outside of the dealership.Balancing ease of use with reliability in owner interactions is crucial to meet owner expectations and help drive subscription business models.OWNER ENRICHMENT Through an ongoing enhanced data strategy,automakers can provide additional value beyond

5、 owners expectations,helping to foster loyalty.Overview Evolving Owner RelationshipsHigh expectations from consumers,coupled with the rapid expansion of car connectivity and technology,are forcing automakers to quickly reassess their owner experience.Automakers no longer rely solely on their dealer

6、networks to sell their products.Many automakers are providing subscription services directly to vehicle owners.To stay better engaged with their vehicle owners,automakers must have more accurate and up-to-date vehicle ownership data to establish and maintain owner relationships.This is often easier