1、Subscribe to Retail Media at -https:/ Retail Media AlmanacThe seven stories that chart the rise of an industryIn partnership withCOLIN LEWIS2|RetailMedia|December 2024Subscribe to Retail Media at -https:/ 2024 THE RETAIL MEDIA ALMANAC:SEVEN RETAIL MEDIA STORIES FROM 2024 I WELCOME2024 was the year t

2、hat Retail Media transitioned from a niche interest to being a central part of the discussion across retail,marketing,advertising and advertising technology around the world.Here at Internet Retailing and RetailX,we tried to capture all of the insights,all of the stories and,most of all,curate the c

3、ontent that matters to marketers,retailers and technology vendors.Retail Media stories come and go,but there are some underlying themes that never go away and the result is this Retail Media Almanac,a collection of the years most impactful columns and thought leadership.Think of it as the Retail Med

4、ia Annual 2024 in the spirit of Christmas annuals from the past a collection of the best content on Retail Media in 2024 from Internet Retailing,that you can read and revisit as you think through your 2025 Retail Media strategies.Hope you enjoy it.Colin Lewis Editor-In-Chief,Retail Media XWelcome to

5、 the Retail Media Almanac 2024Contents#1 The impact of Retail Media on marketing structures 03#2 Showrooming,webrooming,ROPO and ROPES and the ROAS Trap 05#3 Retail Medias“Cambrian Explosion”07#4 The ad-load trap:the hidden threat to Retail Media?09#5 The rise and rise of non-retail media networks 1

6、1#6 How Retail Media Networks are impacting retailer share prices 12#7 As seen on TV How CTV will deliver for SMBs 143|RetailMedia|December 2024Subscribe to Retail Media at -https:/ 2024 THE RETAIL MEDIA ALMANAC:SEVEN RETAIL MEDIA STORIES FROM 2024 I#1The 2023 Retail Media Benchmarks from the Digita