1、The Ultimate Guide toCTV Measurement2THE ULTIMATE GUIDE TO CTV MEASUREMENT The Ultimate Guide to CTV Measurement Connected TV(CTV)is the fastest-growing advertising channel in the U.S.,with global adoption increasing rapidly as well.According to DVs 2022 Four Fundamental Shifts in Advertising and Me

2、dia,55 percent of respondents subscribed to additional streaming services within the past 12 months,globally.As CTV attracts more consumers,advertisers are dedicating additional dollars to the medium.eMarketer expects CTV ad spend to increase by 76 percent in the U.S.,from$21 billion in 2022 to$33 b

3、illion in 2025.Given the premium pricing and unique challenges that can arise with CTV inventory,its especially important to ensure that brands are maximizing their advertising impact and ROI.Achieving this goal,however,relies on a foundation of high-quality inventory that can be viewed by a real hu

4、man,in a brand-suitable environment and within the intended geography.DoubleVerifys(DV)mission is to make the advertising ecosystem stronger,safer and more secure.And as part of that effort,DV is dedicated to empowering advertisers to measure and protect their investments on this key channel.This gu

5、ide will provide you with insights into how media quality challenges can arise on CTV,as well as what actions you can take to maximize your ad spend.70%Predicted increase in CTV ad spend by 2027 The Difference Between CTV vs.Over-the-Top(OTT)The Benefits of Advertising on CTV An Overview of the Glob

6、al State of CTV The Importance of Verification on CTV How to Measure and Protect OTT/CTV Media Quality and Performance Steps You Can Take to Increase Measurement and Protection on CTV CampaignsThis Guide Will Cover the Following Topics3THE ULTIMATE GUIDE TO CTV MEASUREMENT Table of ContentsHow to Ma