1、Martech for 2025by Scott Brinker and Frans RiemersmaSponsored by:December 3,2024&Martech for 2025Scott Brinker is the editor of the chiefmartec blog,covering the intersection of marketing and technology for over 15 years.He serves as the vice president of platform ecosystem at HubSpot.He is also the

2、 author of the best-selling book Hacking Marketing and co-author of The New Automation Mindset.He jointly produces the MartechMap marketing technology landscape with Frans.Frans Riemersma founded MartechTribe,a company specializing in Martech research and benchmarking.With 30+years in consultancy,he

3、 combines qualitative expertise with quantitative Martech data on stacks,vendors,and requirements in a proprietary Martech Data Warehouse.He is the author of A Small Book on Customer Technology and co-author of Marketing Tech Monitor,Customer Technology Sector Trends,and Hello Firstname.In collabora

4、tion with Scott,he also co-produces the MartechMap,an overview of the marketing technology landscape.This report is sponsored by GrowthLoop,Hightouch,MetaRouter,Progress,and SAS.AuthorsSponsors 2024 Marketing Technology Media,LLC,MartechTribe B.V.,and MartechUnited B.V.Graphic design,information des

5、ign,and illustrations by Angela Ribeiro da Silva(Dattura Studio)&Martech for 20251.How AI is Reshaping the Marketing and Martech Environment GenAI Boosts Martech Growth in 5 SegmentsThe First 3 Segments:Indie Tools,Incumbent and Challenger PlatformsThe 4th Segment:Instant Software The 5th Segment:Se

6、rvice-as-a-Software 1629710 17252.Foundations for an AI Strategy The Evolving Universal Data LayerThe(Underdeveloped)Universal Content LayerAPI Composability as AI Agent Building Blocks IntroductionFive Perspectives on Martech for 2025GrowthLoop:End-to-End Marketing on Your Data Cloud with AIHightou