1、Facing a new commercial realityCommercial trends study 2025December 20242Introduction to this studySource:Simon-KucherEvaluation of the B2B outlook and trends for 2025Action items and trend responseSimon-Kuchers recommendationsIn the dynamic landscape of 2025,companies have an optimistic outlook eme

2、rging from a turbulent 2024.Companies face exciting opportunities amidst global phenomena like macroeconomic shifts,innovation,evolving labour markets,and more.iStock/ipopbaWhats in store?Opinions and viewsof over 1700key stakeholders from various B2B industriesCommercial Trends Study 20254Executive

3、 summary|Companies are optimistic about 2025 and are planning initiatives to surpass their 2024 performance yet they are lacking readiness to execute1)Average readiness of top 3 most important trends Source:Simon-Kucher,Commercial Trends Study 2025 conducted from Oct 31st2024 to Nov 13th2024|Total n

4、=1705A.Evaluation of B2B outlook and trends for 2025B.Action items and trend responseA1B1Economic turmoil,shifts in customer behavior and inflation-and interest rates are still presentAnd although being present for the past years,companies are lacking the readiness to combat the trendsCompanies are

5、mainly considering commercial measures to mitigate the market situationFirms are looking across the globe to extract the potential from the intended commercial measures rather than specific regionsA2B2Despite troublesome market conditions,optimism is back with B2B companiesThere is an optimistic eco

6、nomic outlook for 2025,especially outside of Europe where 75%thinks of 2025 as a positive year Adapting the commercial engine is of focusAttracting talent and recruiting commercial capabilities along with aligning the commercial strategy to a new reality is top of the agenda,with low readiness among