1、Holiday shopping report 2024United StatesSeptember 2024Shoppers budget big on holiday cheerR JONES LANG LASALLE IP,INC.2024Top 5 takeaways for holiday shopping Shoppers budget big on holiday cheerAmericans plan to spend big this holiday season.On average,holiday budgets are 31.7%higher than in 2023,

2、totaling$1,261 for gifts,holiday food&dcor,and experiences.Over the past couple of years,we have also seen shoppers focus less on giving and more on living.1Shoppers embrace feasting and fun.More than 95%of respondents surveyed plan to participate in at least one holiday-related experience,which is

3、more than last year.Consumers are not limiting themselves to one entertainment activity.Over 76%of shoppers plan to participate in two or more holiday experiences.2Stores increase in relevance for the holidays.Approximately 71%of shoppers will use two or more channels to cross off their holiday list

4、s,and most will interact in some way with stores.In fact,only 12.8%of holiday shoppers will exclusively order online for home delivery.3Shoppers become their own Santas.Every year,we see an increase in the percentage of shoppers buying something for themselves during the season.Roughly 83%of holiday

5、 shoppers plan to give themselves a little something this year(compared to 76.2%in 2023).4Deal days gain traction.More shoppers are heading to stores on deal days this year than they did in 2023.High-income shoppers were more likely to head to stores on big deal days like Thanksgiving,Black Friday w

6、eekend and Super Saturday.Gen Z were also much more likely(71.2%of respondents)to head to stores on Black Friday.52 JONES LANG LASALLE IP,INC.2024 JONES LANG LASALLE IP,INC.2024IntroductionIts the most wonderful time of the year.Many Americans enjoy family,feasting and fun,and head to the holly-bede