1、UNLOCKING THE POWER OF YOUR DATAA Deep Dive Into 5 Proven Data Monetization Methods for Retail and Consumer Goods Companies White Paper5 Proven Data Monetization Methods for SaaS Leaders2Data is a frequent buzzword for companies,from how it is collected and analyzed to the way it can be transformed

2、into business insights.While understanding these processes is crucial,another critical topic remains overlooked:data monetization.Retail and consumer goods companies could see significant benefits from monetizing their data.Given the amount of data(e.g.,customer data)typically collected by such comp

3、anies,it can enable new revenue streams,strengthen partnerships,and boost competitive positions.In this paper,we detail the reasons why retailers and consumer goods companies could do more with their data.We analyze five approaches to data monetization that such companies can employ and explore real

4、-world cases.Lastly,we discuss the key considerations to focus on when crafting an effective data strategy.DATA MONETIZATION IN RETAIL AND CONSUMER GOODS:WHY IT IS IMPORTANTIn todays highly competitive retail landscape,data monetization has emerged as a crucial strategy for retailers aiming to stay

5、ahead of the curve.By leveraging vast amounts of consumer data,retailers can unlock powerful insights that drive personalized marketing,optimize inventory management,and enhance customer experiences.As the retail sector increasingly shifts towards digital platforms,data becomes a valuable asset that

6、 can significantly boost revenue streams.According to recent studies,data-driven strategies are expected to contribute up to 25%of the total revenue for leading retailers by 2027,reflecting the growing importance of data in shaping retail success.By adopting data monetization,retailers not only gain