1、2024 Latin America Fitness Consumer SurveyExecutive SummaryDecember 2024About the ResearchBackground The 2024 Latin America Fitness Consumer Survey was conducted by J.Wallin Opinion Research on behalf of the Health&Fitness Association(HFA)and ABC Fitness.This report provides a detailed examination o

2、f how physically active Latin Americans in select large metro areas integrate fitness into their daily routines,highlighting key trends in fitness facility usage,membership preferences,and the factors that drive engagement with structured exercise environments.The full report provides valuable insig

3、hts into the evolving behaviors of this highly engaged market,helping businesses and professionals navigate the current fitness landscape in Latin America.Survey MethodologyTotal sample:Latin Americans aged 18+in some of the regions largest metropolitan areas(n=3,699)Core sample:Latin Americans aged

4、 18+in some of the regions largest metropolitan areas who exercise at least a few times per month(n=2,984).Spread across six key countries,including:Metro Brazil(n=814)Metro Mexico(n=900)Buenos Aires,Argentina(n=300)Bogota&Medellin,Colombia(n=500)Lima,Peru(n=230)Santiago,Chile(n=240)Dates in Field:S

5、eptember 18 Tuesday,September 24,2024 Mode:Online Margin of Error:+/-1.8%(95%confidence interval).The MoE is higher for subgroups.2Exercise enthusiastsLatin Americas large metro-areas represent a robust fitness market with continued growth potential and opportunities for businesses,investors and fit

6、ness professionals.Health and fitness facilities are central to the way physically active consumer in some of the largest Latin American metro-areas exercise.As demand for structured exercise and fitness facilities grows,a majority of those who were never members are likely to join a fitness facilit