IRi：2021年第一季度全球经济新兴增长点报告（英文版）（43页）.pdf

1、April16IRI Leaderboard2021Q12021EMERGINGHGROWTHPOCKETS81d79318IRi13#page#The Shifting CPG Demand CurveExecutiveAt-homeconsumptionremainselevatedtoasimilarlevelthroughQ1.As mobilityimproves，weexpect thiselevationvsSummarynormaltoerode，butstillhighervs.pre-COVID-19Improvingmobiltyis impacingcategories

2、 like breakfastceral.astheelevatedathomeconsumpton“rightsizes”wthhigherhan-normalat-homeconsumptioneasing frompandemiclevels andshiftingback toaway-from-homeconsumption.Withnearly30%Boostedby stimulusandimprovedSNAP benefits.low-incomeconsumersare increasinglyimportantas are high-incomehouseholdsand

3、other growing cohorts.suchasGenZandmillennialsof the populationvaccinated，weare3%two-yearCAGR.Nonedibleprice/mixis higherthanedibleseeing earlyExecutionimprovementsinConvenience and outof-homeconsumption sales are beginning torecoverconsumer mobilityWiththecontinuedgrowthofe-commerce，itwillbeimporan

4、ttodrivetrafficbothin-storeandonline(tocapturethemacroeconomicomnichannelshopperand driveimpulse onlineand to the frontendof storeenvironment，Retailers will continue to seek innovation within self and societal-care，indulgenceand conveniencedining out andImplicationssummer travelEngageconsumerswith p

5、ersonalizedsolutions，offersandvarietyplans，supportingonneeds forself-careat-homeanddriveexcitementinfoodservicetowin overcompetitorsexpectationsforBuildgreaterprice differentiationand premiumizationto capture demand for small luxuries across cohorts.Double down withwinning retailers to drive in-stor

6、evs.online differentiation and trip drivers.reversal of someMarket larger holiday celebrations at home.COVID-19 trendsTrackandoptimizedigitalmarketinganddigitaltrade/shopperspendin realtimeagainstthe mostresponsivedigitalproperties(eg.retailmedianetworks.walledgardens，deliveryapps.etc.）IRi#page#macr