波士顿：2020年美国快速消费品（CPG）的增长领导者（英文版）（52页）.pdf

1、IRiBOGGROWTH2020LEADERSIN CPG#page#U.S.CPGgrowth in measured channels accelerated significantly to 10.4%inconsumption shifts.Executive Summary2020growthwasdrivenbyvolume(6.4%vS.YAG)and price/mix（3.7%VS.YAG)；volumegrowih outpacedprice for the first time in 10+years，driven by elevated demandsince Marc

2、hacrossedible，nonedible.Pricingwasdriven by reduced promotion，accelerated premiumization.While 2020 Growth Leadersleaderboard comprises new entrants.broadly benefitted fromLARGE:Bimbotopstheleaderboard.folowedbyGeneralMills，Conaagra，MondelezandRB.Keygrowthcategoriesincludeedible（bakery.frozenmeals.c

3、andy，poultry），beverages(CSD，beer）andhomecare（cleaners，papergoods）one-time COVID-192019）.Fourteenof15delivered20%sales growthcategorytrends heldvs.prioryear(with acceleratedgrowh，indludingspikes, deliveringalcohol，tobaccoandshelfstable F&B.SMALL:Vi-Jon Labs.producerofGerm-Xsanitizer，was thefastestgro

4、wingwith450%Yoysalesgrowth（+S310M.Six ofthetopagainst sustaining15delivered100%growth；severalfueledbyCOVID-19-relatedcategories（e.g.，handsanitizers，frozenfoods，in-homecosmetics）trends will beLooking AheadSlenal 6-dIAO-doHealoKesOOuol slaAel Jo asanallaq eMIMoB 0Obuonsdel oyeas sdOScritical toand inc

5、reasing COGS inflation pressure.future yearOne-time COVID-19trend spikes include asharp acceleration in selectpreviously declining categories during 2020namelyperformance.at-homefoodand beveragepaperproductsarelikely to revert toflatgrowth.Trendsthatacceleratedin 2020andwill sustainpost-COVID-19incl

6、ude:store brands and value brandsat-home convenience andtaste exploration（both flavor and claims-driven）IRiBCG#page#CPG2020growthleadersIRiBCG#page#2020 Growth LeadersWhich CPG companies are winning in the U.S.and why？Ninth Annual ReportFirst to compare public and private CPG company performance500+