2020亚太地区购物季趋势报告 - 谷歌（英文版）.pdf

1、The APAC Shopping Season Playbook 2 Q4 is peak shopping season across APAC The spike in shopping activity has traditionally been driven by cultural occasions such as Diwali (Deepavali), Christmas and even the run-up to New Years Eve and the Lunar New Year. But in recent years, APAC has found a new r

2、eason to splurge - e-commerce festivals such as Black Friday, Singles Day and Harbolnas. Shoppers across the region binge on impulse deals or painstakingly research long-planned-for big-budget items. With multiple properties reaching over a billion users, Google is a trusted companion to shoppers. T

3、hey search for ideas to buy gifts or treat themselves. They turn to YouTube for the latest trends, fashion inspiration, and product reviews. They use apps and the mobile web to browse for, and purchase, the right products. They even look for help getting to stores before closing time! In this playbo

4、ok, we outline how Google can help retailers achieve their business objectives. Look out for our “menu options” to see which strategies and products are more suited to omnichannel retailers , online retailers or both . 3 Different strokes for different folks In 2019, retail sales in Asia Pacific tot

5、aled to just over US$10 trillion. China, of course, accounts for 50% of the total retail market and claims 85% of total e-commerce sales1. Excluding China, APAC retail sales are expected to touch US$5 trillion in 2019. E-commerce in these markets will account for just around 6% of retail sales(i) bu

6、t as internet penetration grows, digital influence on offline purchases continues to expand rapidly2. Six of the top 10 fastest-growing e-commerce countries in 2019 hail from the Asia- Pacific region, led by India and the Philippines at more than 30% growth and rounded out by China, Malaysia, Indone