欧盟委员会：2018年社交媒体广告行为调查报告（英文版）(102页).pdf

1、 Directorate-General for Consumers 2018 EUR 6 EN Consumers, Health, Agriculture and Food Executive Agency Specific contract No. 2015 85 01 under Framework contract No. Chafea 2015 CP 01 Prepared by the GfK Consortium Revision:27/06/2018 Specific contract No. 2015 85 01 under Framework contract No. C

2、hafea 2015 CP 01 Prepared by the GfK Consortium Final Version: June, 2018 Consumers, Health, Agriculture and Food Executive Agency BEHAVIOURAL STUDY ON ADVERTISING AND MARKETING PRACTICES IN ONLINE SOCIAL MEDIA Final Report Directorate-General for Consumers 2018 EUR 2 EN EUROPEAN COMMISSION Produced

3、 by Consumers, Health, Agriculture and Food Executive Agency (Chafea) on behalf of Directorate-General for Justice and Consumers Unit 03 Economic analysis and evaluation Contact: Unit 03 E-mail: JUST-03ec.europa.eu European Commission B-1049 Brussels EUROPEAN COMMISSION Directorate-General for Justi

4、ce and Consumers 2018 EUR 3 EN Behavioural Study on Advertising and Marketing Practices in Online Social Media Final Report EUROPEAN COMMISSION Directorate-General for Justice and Consumers 2018 EUR 4 EN LEGAL NOTICE This report was produced under the EU Consumer Programme (2014-2020) in the frame o

5、f a specific contract with the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting on behalf of the European Commission. The content of this report represents the views of GfK Belgium and is its sole responsibility; it can in no way be taken to reflect the views of the European

6、Commission and/or Chafea or any other body of the European Union. The European Commission and/or Chafea do not guarantee the accuracy of the data included in this report, nor do they accept responsibility for any use made by third parties thereof. Project number: 2018.3823 Title: Behavioural study o