尼尔森：2018年美国游戏360报告(英文版)(44页).pdf

1、NIELSEN GAMES GAMES 360 U.S. REPORT 2018 2 Michael Flamberg Vice President and General Manager, Nielsen Games GAMES 360 2018 Change is inevitable and nowhere is that more so than in video games, where transformation can happen in the blink of an eye thanks to the velocity inherent in digital media.

2、This report marks the 9th year Nielsen Games has closely gauged the overarching consumer attitudes and economic trends that have shaped the industry. From this unique vantage point, weve been able to chart both the most recent developments and how they fit into the broader trajectory of the games in

3、dustry as it continues to grow, steadily attracting new gamers and gaining wider mainstream acceptance. This past year, the sheer volume of digital titles gave gamers unprecedented choice, but the costs of developing and marketing those games have also grown. And although organic marketing methods h

4、ave opened the doors to more consumers through a multitude of social channels, it has also added to the noise. At the same time, consumer preferences and expectations have shifted from a product-centric era to a relationship-centric model. In this crowded environment, having a strong brand is critic

5、al to developing a long-term relationship with consumers that goes beyond merely transactional. Gamers increasingly want game experiences that are tailored to them, delivered by brands that understand their needs and whose core values match with their own. Amid the whirl of innovation and change, un

6、derstanding the consumer perspective and what it means for your business is more important than ever. At Nielsen Games, our team is comprised of passionate gamers with proven experience assisting clients through actionable insights and tailored recommendations to help them succeed in this ever evolv