德勤：2018年美国移动消费者调查报告（英文版）(20页).pdf

1、2018 Global Mobile Consumer Survey: US Edition A new era in mobile continues 2 Contents Smartphones take center stageagain 2 Maturing mobile behaviors affect tablets, wearables, mPayments 6 Voice assistants, 5G represent top opportunities in coming year 11 Summary: An inflection point for the entire

2、 mobility industry? 16 1 2018 Global Mobile Consumer Survey: US Edition | A new era in mobile continues Major changes typically dont occur overnight. This is certainly true of mobility, where several interdependent factors need to coalesce for the market to take significant steps forward. While we s

3、aw hints of these developments in 2018, one major story remained unchanged from our previous survey: the smartphones position at the center of the mobile universe. The smartphone continues to reign supreme as consumers preferred device for most online actions, as well as for controlling and monitori

4、ng a host of daily activities. As a result, Americans now view their smartphones about 14 billion times per dayan average of 52 looks per user.1 Smartphones have become so indispensable that some consumers fear they use them too much. These are just some of the findings from the US Edition of Deloit

5、tes 2018 Global Mobile Consumer Survey. For this years report, Deloitte surveyed 2,000 US-based consumers to learn more about behaviors and trends that are influencing a wide range of wireless and mobility products and services. This eighth edition of the Global Mobile Consumer Survey also highlight

6、s the differences among US consumers across generational dividescapturing findings from six distinct age groups, ranging from ages 18 to 75. While smartphones continued to thrive over the past year, other mobile platforms (including tablets) showed signs that the market is still trying to figure out