Sojern：2018年第三季度全球旅行洞察报告（英文版）（30页）.pdf

1、Issue 3 2018 G L O B A L T R A V E L Insights Inside This Issue Profiles of the heaviest travel planners for this quarter Regions focused on solo travel searches vs group travel searches Key takeaways to help boost your travel marketing efforts Table of Contents 3. Global Travel Trends 4. North Amer

2、ica Travel Trends 9. Latin America Travel Trends 14. Europe Travel Trends 19. Middle East and Africa Travel Trends 24. Asia-PacificTravelTrends 29. Glossary and Methodology With more than a decade of expertise analyzing the complete traveler path to purchase, Sojern drives travelers from dream to de

3、stination. The company recently celebrated delivering $13B in direct bookings for its clients by activating branding and performance advertising on the Sojern Traveler Platform. Each quarter, Sojern analyzes travel behavior in North America, Latin America, Europe, the Middle East and Africa, and Asi

4、a-Pacific to reveal shifting consumer preferences and offer insights to help marketers drive bookings and build brand loyalty with ever-increasing precision. Interested in working with Sojern to reach, engage, and convert travel audiences? Connect with us today. GLOBAL TRAVEL INSIGHTS: ISSUE 3, 2018

5、 2 WWW.SOJERN.COM / CONTACT US JuneMayApril SEARCHEDBOOKED Share of Q2 2018 Search and Booking Volumes by Month 34% 35%35% 36% 31% 30% Top Countries Searched and Booked France Germany Greece Italy Mexico Netherlands Portugal Spain Switzerland Thailand United Kingdom United States SEARCHEDBOOKEDBOTH

6、Global Travel Trends What were the outbound global trends for the quarter? GLOBAL TRAVEL INSIGHTS: ISSUE 3, 2018 3 WWW.SOJERN.COM / CONTACT US 4 WWW.SOJERN.COM / SOLUTIONSSOJERN.COM Looking Back We looked at travel planning for the region during April, May, and June to see travel search behavior as