Sojern：2018年Q4全球旅游洞察报告(英文版)(30页).pdf

1、Issue 4 2018 G L O B A L T R A V E L Insights Inside This Issue Length of stay searched Mobile usage for travel searches Key departure dates during the holidays Table of Contents 3. Global Travel Trends 4. North America Travel Trends 9. Latin America Travel Trends 14. Europe Travel Trends 19. Middle

2、 East and Africa Travel Trends 24. Asia-PacificTravelTrends 29. Glossary and Methodology With over a decade of expertise analyzing the complete traveler path to purchase, Sojern drives travelers from dream to destination. Each quarter, Sojern analyzes travel behavior in North America, Latin America,

3、 Europe, the Middle East and Africa, and Asia-Pacific to reveal shifting consumer preferences and offer insights to help marketers drive bookings and build brand loyalty with ever-increasing precision. Interested in working with Sojern to reach, engage, and convert travel audiences? Connect with us

4、today. GLOBAL TRAVEL INSIGHTS: ISSUE 4, 2018 2 WWW.SOJERN.COM / CONTACT US SeptemberAugustJuly SEARCHEDBOOKED Share of Q3 2018 Search and Booking Volumes by Month 32% 33% 37% 34% 31% 34% Top Countries Searched and Booked France Germany India Italy Mexico Netherlands Portugal Spain Switzerland Thaila

5、nd United Kingdom United States SEARCHEDBOOKEDBOTH Global Travel Trends What were the outbound global trends for the quarter? GLOBAL TRAVEL INSIGHTS: ISSUE 4, 2018 3 WWW.SOJERN.COM / CONTACT US 4 WWW.SOJERN.COM / SOLUTIONSSOJERN.COM Looking Back We looked at travel planning for the region during Jul

6、y, August, and September to see travel search behavior during the Summer, and as travelers started the school year. Highlights include: Mobile is used heavily for travel searchesalmost one in every three travel searches happened on mobile. For the late Summer months, North American travelers searche