Monetate：2018假日指南（英文版）(17页).pdf

1、Peak Trading Guide 2018 TOC 3 Introduction 4 Maximising Ecommerce Performance: Whats at Stake? 4 Annual revenue goals 4 Overall performanceeven beyond digital 5 Opportunity for customer base growth 5 Cultivating customer loyalty 6 Foundations: Set a Baseline and Measure Continuously 7 Peak Trading O

2、ptimisation Strategies 7 Select strategic offerings 9 Optimise your touchpoints for peak trading 11 Differentiate experiences for new vs. returning visitors 14 Keep up with your users in real time 15 What to do when things arent going as planned 16 Ready to take action? 3 | Monetate PEAK TRADING GUI

3、DE 2018 Introduction There is more revenue riding on peak trading season than any other time of year: that means that the pressure is on as brands craft their strategies for delivering the best possible shopping experience. Its a task that comes with several unique challenges after all, the end of t

4、he year means more than just an increase in customer volume. It also brings heightened competition, an influx of unpredictable new visitors, and shifts in shopper behaviour and intent. And the stakes are high. Luckily, there is plenty that brands can do to prepare. Marketers rely on personalisation

5、year-round to captivate audiences through superior customer experiences, but its arguably even more indispensable during peak trading as audience expectations soar and companies battle for their attention. Whats more, previous research by Monetate1 showed that a whopping 88% of ecommerce shoppers du

6、ring this period are new visitors who have not previously purchased with the brandwhich makes it a huge opportunity to impress a fresh audience, but a difficult one to nail. Personalisation methods like serving customised experiences by referral channel, device type, and geolocation are an essential