Ooyala：2018年第一季度全球视频指数(英文版)(24页).pdf

1、 2 OOYALA GLOBAL VIDEO INDEX Q1 2018 POINT OF VIEW 4 THE RISING TIDE OF STREAMING VIDEO 8 TABLET AND SMARTPHONE VIDEO TRENDS 10 GLOBAL MOBILE CONSUMPTION TRENDS 12 ENGAGEMENT TRENDS 16 MOBILE LONG- and, 63% of 50-59 year olds, from 49% In short, every demographic group in the U.S. watched more strea

2、ming content. Globally, viewing habits grew across the board as well. So it comes as no surprise that Ooyalas top customers created even more content in Q1 2018. How much? Nearly three times as much content in Q1 as they had the year before. OOYALA GLOBAL VIDEO INDEX Q1 2018 9 Processing of long-for

3、m content (20+ mins.) jumped 189% Y/Y in Q1 2018 compared to Q1 2017, with medium-form content (5-20 minutes) up 171% and short-form up 178%. That expansion in content creation and processing isnt just among a select group of customers. Its happening to an expanding universe of creators and distribu

4、tors across sports, news, entertainment and enterprise. Weve come a long way from the days where a modest selection of niche content was enough to launch and grow an OTT service. Content, obviously, is expensive. Headlines about the largest creators and distributors talk about billions of dollars be

5、ing invested on a recurring annual basis. According to the Diffusion Group, Netflix, Hulu, and Amazon Prime Video are expected to triple their combined investments in originals by 2022 and the number of scripted TV series in production in the U.S. could top 500 this year, more than double the number

6、 just six years ago. That tide of content is unlikely to ebb anytime soon. It underscores how the ecosystem is evolving, and how critical it is to get more content out more quickly. But ramping up a content supply chain can be extremely complicated and expensive. Having flexible, extensible content