Liftoff：2018年日本移动应用程序参与报告（英文版）(21页).pdf

1、JAPAN MOBILE APP ENGAGEMENT 2018 User Acquisition Trends and Benchmarks REPORT PURCHASE RESERVE SHARE SUBSCRIBE Introduction Mobile Engagement Benchmarks 6 Average Cost-per-Install by App Category Engagement by Gender Engagement by Platform Retention: First 30 Days 12 Retention by App Category 13 Re

2、tention by Organic vs Paid 15 iOS Paid vs Organic 30 Day Retention Rates 15 Android Paid vs Organic 30 Day Retention Rates Seasonal Trends 17 Registration Costs and Engagement Rates by Month 18 Purchase Costs and Engagement Rates by Month Summary Table of Contents 3 5 8 10 11 16 19 Japan Mobile App

3、Engagement Report: User Acquisition Trends & Benchmarks3 While Japan is currently the third-largest market as measured by gross app store consumer spend at approximately $14-billion,1 it has continued to keep pace with the second-place United States, even surpassing it on occasion. And yet, as our d

4、ata shows, the app-centric Japanese market is unlike any other, and understanding its unique dynamics can be crucial to building effective campaigns and optimizing mobile ad spend. Liftoff and Adjusts inaugural report on app engagement in Japan delivers a few surprises, while highlighting potential

5、marketing opportunities for brands operating here. For Introduction instance, while cost per engagement in this market is seen to be relatively expensive across a majority of app categoriestypical for such a mature economyinstall-to-action engagement rates are also remarkably high. That is, while ma

6、rketers have to spend more to attract a consumer to install an app, those users who do install are much more engaged, with a relatively high percentage of them registering, making purchases and subscribing to services, when compared with Liftoffs global app engagement benchmarks. Among the worlds la