IAB：定义数据栈2018(英文版)(18页).pdf

1、How the Power of Data is Impacting the Rise of the Direct Brand Economy Defining the Data Stack I A B . C O M / DATA DEFINING THE DATA STACK I A B . C O M / DATA 1 This document was developed by the Interactive Advertising Bureau Data Center of Excellence in partnership with the Data Benchmarks and

2、Activation Committees Working Group, Defining the Data Stack. About the Data Center of Excellence The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, a

3、nd advertising industry, the Data Centers mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on: Gathering industry thought leaders to set and drive the “d

4、ata agenda“ Funding industry research to provide benchmarks and actionable insights on data management across platforms including mobile, programmatic, and the “internet of things” Developing industry best practices, guidelines, and standards for privacy, data security, and consumer data protection

5、Creating educational materials including certification, infographics, videos, webinars, and seminars to demystify data for marketers and advertisers Hosting data focused events that feature industry luminaries to discuss data related topics. 4INFO ALC Conversant Media Critical Mix Cuebiq Disney Inte

6、ractive Drawbridge Eyeota FreeWheel GroupM IBM Watson Advertising IgnitionOne Index Exchange IPONWEB LinkedIn Liquidus Marketing Media Japan Network MiQ Mixpanel Nucleus Marketing Pandora PMG Worldwide Research Now SSI Sales Athlete, Inc. Sizmek StackAdapt Taboola The Trade Desk TripleLift Unruly Ve