FreeWheel：2018年第三季度视频报告(英文版)(23页).pdf

1、 #FreeWheelVMR / Q3 2018 / FREEWHEEL VMR 1 PREMIUM VIDEO: A Bundle of Growth Q3 2018 #FreeWheelVMR #FreeWheelVMR / Q3 2018 / FREEWHEEL VMR 2 The FreeWheel Video Monetization Report highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing premium digital

2、 video content. The data set used for this report is one of the largest available on the usage and monetization of professional, rights-managed video content worldwide, and is based off of census-level advertising data collected through the FreeWheel platform. Video Monetization Report TABLE OF CONT

3、ENTS Q3 2018 Q3 2018 Summary PAGE 3 Core Observations: U.S. PAGE 7 Core Observations: Europe PAGE 15 Author Bios PAGE 21 Glossary PAGE 22 #FreeWheelVMR / Q3 2018 / FREEWHEEL VMR 3 MVPDs Drive Premium Video Growth in the U.S. Publishers, operators and the supporting ecosystem enabled more content via

4、 MVPD IP-enabled platforms and set-top-boxes, as well as through aggregator portals, to drive growth in Q3 2018. Syndicated ad views comprised 40% of all ad views and grew by 31%, outstripping the growth of ad views on owned and operated (O&O) platforms. Taking a closer look at syndication, IP-deliv

5、ered MVPD ad views have scaled rapidly, with a growth rate of 87% YOY. The offerings of traditional cable companies eclipsed virtual MVPD skinny bundles with 78% ad view share versus 22%, though virtual MVPD ad views grew 147%, almost double the rate of traditional MVPDs. IN Q3 2018, MULTICHANNEL VI

6、DEO PROGRAMMING DISTRIBUTOR (MVPD) IP-ENABLED PLATFORM AD VIEWS grew 87% year-over-year, helping propel the full U.S. market to growth of 26%. Europe also saw solid ad view growth of 19% despite some U.S. based publishers acting cautiously in light of GDPR. We examine these and other quarterly trend