Adobe：2018假期预测（英文版）(40页).pdf

1、 HOLIDAY PREDICTIONS | 2018 METHODOLOGY Visit our website: Visit our website: adobe.ly/AdobeInsights Sign up for email alerts: Sign up for email alerts: Follow us: Follow us: adobeinsights Most comprehensive report of its kind in industry Based on analysis of aggregate and anonymous data via: Daily

2、revenue model based on analysis of more than 1 trillion visits to the U.S. based on retail websites Product and pricing insights based on analysis of sales of more than 55 million unique products Companion research based on survey of 1,000+ U.S. consumers in October 2018 Adobe Analytics measures tra

3、nsactions at 80 of the top 100* retailers on the web in the U.S. Adobe Advertising CloudAdobe Advertising Cloud * Source: * Source: Adobe Analysis of Internet Retailer 2018 Adobe Experience CloudAdobe Experience CloudAdobe Analytics CloudAdobe Analytics Cloud HOLIDAY PREDICTIONS | 2018 Key Findings

4、Online Holiday Retail Approaching $125BOnline Holiday Retail Approaching $125B Over 1 dollar in 6 of retail will be spent online Faster online growth will eat up share vs. offline Faster growth on holidays will concentrate sales on those days Max days between Thanksgiving and Christmas will boost sa

5、les Retailers Must Adapt to New Retail RulesRetailers Must Adapt to New Retail Rules Smartphones alone will be half of traffic, and a quarter of dollars Getting phone checkout right could mean $9 billion Serve your mobile app users: they will be even more valuable Online is not enough: storefronts w

6、ill give retailers an advantage Pickup in store and fast shipping will be growing consumer asks Think beyond last-touch: 30% of people will use voice for some shopping behaviors Shoppers from social are spending less, consumer trust eroding Consumers Can Win Under the New Retail RulesConsumers Can W