益普索（Ipsos）：2017-2018年俄罗斯出境旅游报告(英文版)(18页)（18页）.pdf

1、1 2018 Ipsos. 1 1 1 1 1 1 1 1 OUTBOUND TRAVEL FROM RUSSIA 2016 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Prepared for MITT 2018 13 March 2018 OUTCOMES OF 2017 OUTLOOK FOR 2018

2、 2 2018 Ipsos. Largest Russian nationwide research into consumers of goods and services 400 categories 3000 brands 300 lifestyle related statements Target group Russian population aged 10 - 75 Geography 50 Russian cities with a population of over 100,000 people Sample 25 700 respondents (13 700 hous

3、eholds) per year MethodOffline survey Read more at our web site BIG TRAVEL BLOCK (16+) Trips within Russia and outbound Trips abroad: Type of trips Number of trips and duration Travel agencies services usage. Travel companies Destinations Hotels Means of transport Expenses per person Travel as lifes

4、tyle RusIndex quarterly survey DATA SOURCE 3 2018 Ipsos. Ipsos Globaldvisor DATA SOURCE 27 countries around the world: Argentina, Belgium, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Turkey, Hungary, Australia, Brazil, Canada, China, France, Germany, Great Britain, India

5、, Italy, Japan, Spain, United States, Peru, Chile, Malaysia and Serbia. 20 000 adults aged 18-64 in the US, Israel and Canada, and age 16-64 in all other countries, were interviewed. 1000+ individuals per country, with the exception of Argentina, Belgium, Poland, Russia, Saudi Arabia, South Africa,

6、South Korea, Sweden Turkey, Hungary, Peru, Chile, Malaysia, and Serbia where each have a sample 500+. Ipsos Online Panel system GLOBAL SURVEY SAMPLE IN RUSSIA: AGE 16-64, N=500* *Due to Online method Russia produces a national sample that is more urban 3* hotels decreased -3pp Usage of 5*hotels, 2*