尼尔森-2017年美国消费者报告英文-2017-34页（34页）.pdf

1、TOTAL CONSUMER REPORT Copyright 2017 The Nielsen Company (US), LLC. All Rights Reserved. VOLUME 3 2Copyright 2017 The Nielsen Company (US), LLC. All Rights Reserved. WELCOME While weve escaped the worst of the slowdown from early 2017, that doesnt mean we can lose momentum in the pursuit of growth i

2、n todays flat market conditions. The U.S. fast-moving consumer goods (FMCG) industry is no less competitive, nor is it likely that future growth will be arrived at with ease. That said, the search for white space opportunity and the fight for share of consumers wallets is still within reach. Its jus

3、t a matter of careful guidance in selecting the moves to prime optimal success. Thats what we and our Connected Partners hope to support as you head into the new year and beyond. You see, growth is achievable, its just harder to find than it may have been in past. Traditional categorical barriers ac

4、ross the industry are fading. With the rise of healthful ingredients strategically placed in consumables, or the use of superfoods in natural ailment remedies, so collides the worlds of health and packaged foods. The expanded competitive sets across center of store and fresh foods are another exampl

5、e. From agave nectar to kefir, or the expanse of alternative grains like cauliflower rice it begs the question: What defines something as produce or a source of grain product for consumers? Which foods now act as medicines? Considering the health and wellness implications, are we all in the health b

6、usiness? The comparisons are seemingly endless and the boundary lines fewer and far between. I hope youll continue to join us on our journey to total consumer measurement. Were excited to share our latest perspectives on navigating the fluid landscape of today to help guide your next steps forward.