尼尔森-2017年中国境外旅游和消费趋势报告英文-2018-36页（36页）.pdf

1、2017 OUTBOUND CHINESE TOURISM AND CONSUMPTION TRENDS CONTENTS INTRODUCTION 05 KEY FINDINGS 06 PART I: Outbound Chinese Tourism Trends 09 PART II: Outbound Chinese Tourism Consumption Trends 14 PART III: Outbound Chinese Tourism Mobile PaymentCurrent and Future Trends 23 3 Along with rising levels of

2、 income, travel has become a key indicator of quality of life for the countrys rising affluent population with more and more Chinese traveling overseas for their vacations. According to statistics from the China National Tourism Administration, Chinese tourists traveled overseas on 131 million occas

3、ions in 2017, an increase of 7.0% from the previous year. Data from the International Association of Tour Managers shows that overseas travel1 spending by Chinese tourists reached USD 261.1 billion in 2016, an increase of 4.5% year-on-year, and ranking first worldwide. What do Chinese tourists buy w

4、hen they travel overseas? What role do mobile payments play in these overseas transactions? What are the drivers and barriers for Chinese tourists to use mobile payments while traveling overseas? In which travel scenarios have mobile payments been widely adopted? If overseas merchants adopt Chinese

5、mobile payment brands, will it boost Chinese tourists spending? This report attempts to answer these questions. The Outbound Chinese Tourism and Consumption Trends: 2017 Survey, jointly issued by Nielsen and Alipay, provides an in-depth analysis of current consumption and payment behaviors of outbou

6、nd Chinese tourists travelling overseas and assesses future trends. Specifically, this analysis focuses on the usage of mobile payment platforms by Chinese tourists. Alipay, an icon of cashless lifestyle in China, is the focus of a case study discussing the influence of mobile payment platforms on C