尼尔森：2017年电子商务报告（英文版）(31页)（31页）.pdf

1、1Copyright 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. TOTAL CONSUMER REPORT VERSION 1 Copyright 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 2Copyright 2017 The Nielsen Company (US), LLC. Confidential and proprietary.

2、Do not distribute. WELCOME The formula for growth is simple. Theres really only three levers you can pull: find new buyers, get your buyers to spend more, and/or raise prices. But, talk to most retailers and fast-moving consumer goods (FMCG) companies today and theyll tell you that growth is increas

3、ingly hard to find. Our population is growing at the slowest rate since the Great Depression. For many categories across FMCG, were actually in a deflationary environment. And for many consumers, theyre spending their dollars elsewhere. So, its no surprise that the total FMCG and retail pie doesnt a

4、ppear to be growing at all. But were not facing a slowdown. What were being forced to grapple with is a systemic change to where, how and why consumers are shopping. But, the good news is, there are new consumers entering the market. Many of those consumers are willing to pay a premium for what matt

5、ers to them. So, how do we turn those factors in our favor and create real growth? Thats why Im excited to share this report with you. Well follow consumers dollars and help you understand why these new channels, services and brands are winning. And whats more, well give you a sense of what you can

6、do to respond. CHRIS MORLEY PRESIDENT, FMCG AND RETAIL NIELSEN 3Copyright 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. CONTENTS OVERVIEW . 4 E-COMMERCE . 5 RETAIL .11 TOTAL STORE .15 HEALTH Store size adjusted for Supercenters to reflect total store - See Endn