newzoo：2017年全球游戏市场预测报告（英文版）（12页）.pdf

1、Towards The Global Games Market in 2017 A broad look at market growth by screen & region C A S U A L G A M E S S E C T O R R E P O R T  1. Global Globalization of the games market is accelerating as platforms and business models become more aligned across all regions of the world. Free-to-p

2、lay and eSports have moved from East to West, and at the same time, the East is opening up to Western IP and game devices. Mobile gaming has become the truly global playground for developers. 2. China Continued online connectivity and economic growth are increasing Chinas influence on the games mark

3、et in terms of leading companies as well as the consumer market potential. 3. Mobile Tablets and smartphones are quickly becoming a necessity for global consumers, giving mobile games an immediate global mass audience to entertain. Both devices have their own right of existence, doubling the potenti

4、al market size for mobile games in the future.  4. Screens Understanding change on a global as well as local scale requires a consumer- driven viewpoint. Technical segmentation of the market disguises growth factors and gives no hints about the potential size of individual markets in the future

5、.  5. Media Free-to-play business models and the addition of mobile screens as game destinations lower thresholds and allow consumers to spend more time on games. Ultimately this is the only way to get non-paying gamers to start spending and expand the wallet of current paying gamers. In the sa

6、me manner, time spent on game brands through other media will lead to higher game industry revenues in the West. 6. Brands As games branch out to all media and entertain mass audiences, they become more than games but entertainment brands. A quarter of Western gamers play games on all four screens.