Edison：2017年美国智能音箱用户调查报告(英文版)(31页) (3).pdf

1、 65%say that they wouldnt want to go back to life without their Smart Speaker Methodology 1,010 person telephone survey Adults age 18 and older National study conducted 12/26/2017 12/30/2017 806 person online survey Adults age 18 and older National study conducted 11/17/2017 11/22/2017 All responden

2、ts reported owning an Amazon or Google Smart Speaker 16% of Americans 18+ own a Smart Speaker, or around 39 million people Google Home is a trademark of Google Inc. Google Home is a trademark of Google Inc. AMAZON ALEXAGOOGLE HOME 4% % owning Smart Speaker Smart Speaker Ownership Total Population 18

3、+ 11% In the 2017 Holiday Season: 7% of Americans got a Smart Speaker 4% of Americans got their first Smart Speaker Smart Speakers are changing behaviors and forming new habits 39 34 30 27 26 23 17 Traditional AM/FM radio Smartphone Television Tablet Computer Printed publications Is the time you spe

4、nd using your Smart Speaker replacing any time you used to spend with? % saying yes Sonos or other whole-house audio system Base: Smart Speaker owners 30%of Smart Speaker owners say their speaker is replacing time spent with TV “Compared to the first month of owning a Smart Speaker, are you using it

5、? More often 51% About the same amount 33% Less often 16% Base: Had a Smart Speaker more than one month and gave a response 23% who are listening to more audio said they are listening to more news/talk 28% who are listening to more audio said they are listening to more podcasts Base: Own a Smart Spe

6、aker 71% are listening to more audio since getting a Smart Speaker Top three (3) indexing activities by day part: 5am 9am9am 3pm5pm 7pm7pm 9pm 9pm Midnight #1Traffic Drop in to an Alexa device in home Find restaurants/ businesses Games Control smart home devices #2WeatherAdd to to-do list Recipes/co