BOM-2017VRAR报告英文版-2017-34页（34页）.pdf

1、1 Virtual reality Augmented reality Hype? Or serious business? 1 Virtual reality Augmented reality Hype? Or serious business? Virtual reality Augmented reality Hype? Or serious business? 2 Virtual reality Augmented reality Hype? Or serious business? Table of contents 1 Introduction 2 What is virtual

2、, mixed other reports used only VR or AR. Furthermore, when forecasting “total VR/AR revenue,” the reports often did not clearly state whether applications and content were included or not. A clear and uniform distinction between all these defi nitions is needed in reports to simplify meta-analysis

3、and prevent contradicting news headlines about the potential of the VR and AR markets. Although it was diffi cult to compare reports from 2016, it was still possible. For 2017, besides copying the numbers of the reports, no additional analysis was possible with the forecasts found. It also was impos

4、sible to compare them with our weighted forecast of last year. Therefore no update of the forecast is given in this report. The studied reports of SuperData, Citi Research and Digi-cap are included in the reference of this report. Nevertheless, we wanted to present an impression of the market based

5、on the available information. First, we will give a short summary of the main fi ndings from our 2016 report1. After that, we will provide an overview of the VR developments in 2016 based on information from SuperData including a market forecast. Unfortunately it is only one source, which increases

6、the risk of misinterpretation. This overview is concluded with an analysis of international AR market developments in 2016. 1 Virtual reality Augmented reality Hype? Or serious business? 10 3.1 FORECAST REPORT In 2016, projections for the international VR/AR-market varied substantially for both the