AdColony：2017年秋季应用安装营销调查报告(英文版)(21页)（21页）.pdf

1、Fall 2017 App Install Marketing Survey 2 #8 8th iteration of the survey since 2013 Source: AdColony App Install Marketing Survey Fall 2017 Insights, benchmarks and trends from the top 100 grossing app developers The Semi-Annual AdColony App Install Survey 100+71%81%19%$1M+ Detailed questions on app

2、install trends Survey response rate in 3 weeks Mobile game developers Non-gaming mobile developers Total monthly app install budget 3 Where were the survey respondents from? Geographic Distribution 20% 26% 54% EMEA North America APAC Source: AdColony App Install Marketing Survey Fall 2017 State of t

3、he Market Top app install marketing trends 5 Source: AdColony App Install Marketing Survey Fall 2017 Compared to last year, my UA campaigns have increased in or moved more toward _ in 2017. The Winners: Top Campaign Shifts in 2017 SpendVideoReachNew ChannelsCLVSocialCPI DisagreeAgree 6 Source: AdCol

4、ony App Install Marketing Survey Fall 2017 Video accounts for 57% of all app install spend. App Install Budget Allocation 1%1% 2% 2% 2% 2% 4% 5% 2% 7% 7% 8% 1% 21% 8% 27% Video in-feed Video full-screen Video social Video television Print, radio, & outdoor Other Display social Display interstitial D

5、isplay banner Display rich media Native ads Playables Free app networks Cross promo Off er walls Infl uencer 7 Source: AdColony App Install Marketing Survey Fall 2017 Over half of top UA teams have 6 or more members. App Install Teams Are Growing 28% 23% 16% 24% 9% 2 3 1 (just me) 4 5 6 9 10 + Q3 16

6、Q1 17Q4 17 28% 23% 8% 10+ Person Teams Over Time Typical UA Team Size 8 Source: AdColony App Install Marketing Survey Fall 2017 On average, advertisers localize for 6 languages and optimize campaigns 5 times per week. App Install Teams are Busy 4% 22% 18% 13% 15% 29% Language LocalizationCampaign Op